then 'Add to home screen'
then 'Add to home screen'
As customer expectations continue to evolve in the digital era, retailers must adapt to stay competitive. Retailers are finding that in-store technology is becoming increasingly important for their business operations.
To satisfy customers’ expectations in the digital era, many retailers consider investing in digital devices to enhance the in-store experience.
The Role of Elo Touch in Retail and Other Markets
A California-based company with a long history of innovation, Elo, may assist companies in including technology in their in-store experiences.
With roots dating back to 1971, Elo played a significant role in the invention of touchscreen technology. Elo has introduced a range of touch technologies to a variety of markets over the years, including industry, retail, hospitality, and medical. With over 20 million installations of its touchscreen products in more than 80 countries, Elo has made a significant impact worldwide.
Elo’s technology enables retailers to create immersive digital experiences in their physical stores. With a range of hardware options, such as digital signage, self-order kiosks, and touch POS and mPOS systems, Elo provides the tools to engage customers and enhance their shopping journey.
Additionally, Elo offers a Software-as-a-Service (SaaS) platform that simplifies the implementation of digital systems in stores and enables all components to be integrated seamlessly. With this platform, retailers can also easily combine their current Android-based mobile apps with Elo’s touch hardware.
The Advantages of Elo Touch for Retailers
Elo Touch can significantly improve retail operations. Aside from increasing return on investment (ROI), here is how Elo Touch can benefit retailers:
Seamlessly integrating online and in-store experiences
Elo touchscreens enable retailers to bridge the gap between online and in-store shopping. By leveraging Elo’s technology, retailers can connect their digital channels with their physical stores, providing customers with a consistent and personalised experience across all touchpoints.
Gather valuable data
Elo’s technology allows retailers to track customer paths, measure dwell time, and even identify potential transactions that could have occurred through a digital experience. This valuable data helps retailers gain insights into customer behaviour and optimise their marketing strategies accordingly.
Endless-aisle capabilities for increased sales
One of the key advantages of Elo touchscreens is their endless-aisle capabilities. As consumers become accustomed to the vast choices offered by online shopping, limited inventory space in physical stores can result in missed sales opportunities. However, Elo touchscreens enable retailers to overcome this challenge by offering customers access to their entire inventory, even if it is not physically available in-store. This endless aisle functionality empowers customers to make purchases in-store, reducing the risk of losing sales to other channels.
A Success Story with Elo Touchscreens
High-end jeweller Monica Rich Kosann recently utilized Elo touchscreen technology when opening their first brick-and-mortar store. With the jeweller’s significant online presence, endless-aisle functionality was a crucial component in their move to physical retail. By implementing Elo touchscreens, Monica Rich Kosann was able to provide customers with access to their entire inventory, regardless of what was physically available in-store. This cohesive online-to-offline experience helped the jeweller maintain their brand image and cater to the preferences of their customers.
As younger generations of shoppers come of age, the need for physical retail to integrate technology into in-store experiences will only become more urgent. By investing in Elo Touch, retailers can create engaging and personalized digital experiences that drive sales, increase customer satisfaction, and position their brand at the forefront of the industry.
As the Exclusive Distributor of Elo Touch, PT Murni Solusindo Nusantara can help you get started. Contact us or click here to find out more about Elo Touch.